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A digital marketplace where publishers and advertisers can buy and sell ad inventory in real-time auctions.Demand-Side Platform (DSP): A demand-side platform is a software platform used by advertisers to manage programmatic advertising campaigns and bid on ad inventory across multiple ad exchanges.Supply-Side Platform (SSP): A supply-side platform is a software platform used by publishers to manage their ad inventory and sell it through programmatic advertising channels.Real-Time Bidding (RTB): Real-time bidding is a type of programmatic advertising where ad inventory is bought and sold in real-time auctions, with advertisers bidding on each impression as it becomes available.Cost Per Mille (CPM): Cost per mille, also known as cost per thousand, is a pricing model used in programmatic advertising where advertisers pay a fixed rate for every thousand ad impressions served.Viewability: Viewability is a metric used to measure the percentage of ad impressions that are actually seen by users, as opposed to being served but never viewed.Click-Through Rate (CTR): Click-through rate is a metric used to measure the number of clicks an ad receives divided by the number of times it was served, expressed as a percentage.Programmatic Direct: Programmatic direct is a type of programmatic advertising where ad inventory is sold directly between publishers and advertisers, rather than through an ad exchange.Private Marketplace (PMP): A private marketplace is a programmatic advertising channel where ad inventory is sold exclusively to a select group of advertisers, often at a premium price.What Are the Main Programmatic Advertising Platforms?The programmatic advertising landscape is populated by several major players, each with their own unique methods for buying and selling ad space. Here are some of the prominent ones to consider:Google AdsGoogle Ads, formerly known as Google AdWords, is one of the most widely used programmatic advertising platforms. It offers a range of options for buying ad space, including

Configure the following attribute mappings so that AD FS passes user information to IBM StreamSets. Configuring the email address is required. Configuring the user names is optional. For more information, see IdP Attribute Mappings. LDAP Attribute Outgoing Claim Type E-Mail-Addresses Select Name ID from the drop-down menu. Given-Name (optional) Type firstName. Surname (optional) Type lastName. Display-Name (optional) Type displayName. For example, the following image displays mappings for the required email address and the optional user names: Click OK. In the Edit Claims Issuance Policy for dialog box, click OK. The AD FS Management tool displays the relying party trust added for IBM StreamSets. Use Microsoft PowerShell to run the following command on the server where AD FS is installed: Set-AdfsRelyingPartyTrust -TargetName "" -SamlResponseSignature "MessageAndAssertion" To enable IdP-initiated logins from AD FS, use PowerShell to run the following command on the server where AD FS is installed: Set-AdfsProperties -EnableIdPInitiatedSignonPage $true Retrieve the AD FS metadata file. Append the following endpoint to the DNS address of the server where AD FS is installed: /FederationMetadata/2007-06/FederationMetadata.xmlFor example, enter the following URL in the address bar of a browser: Download the generated metadata file from the browser.

(MEX) document received from AD FS contains an unknown WS-Trust version.WS-Trust version is incorrect for Microsoft Online single sign-on (SSO).2707348Test-005: Verify web application logon to AD FS by using Windows Integrated Authentication (IWA for passive)Test-006: Verify web application logon to AD FS by using Username/Password Authentication (FBA for passive)Test-007: Verify rich client application logon by Using Username/Password Authentication (Basic for Rich)Test-008: Verify rich client application logon by Using Windows Integrated Authentication (IWA for Rich)Log data: Common cause of failure sourcesCause / DescriptionArticle referenceThere was an exception error during a logon attempt.A failure is encountered during AD FS 2.0 authentication.2707338No token was received from AD FS.After authentication, AD FS 2.0 didn't issue an SAML token.2707340The AD FS token received isn't t valid until {0}.A SAML token that appears post-dated when it's compared to the local computer clock is received from AD FS 2.0.2707376The AD FS token has expired according to this computer's clock.The SAML token that appears expired when it's compared to the local computer clock is received from AD FS 2.0.2707377The AD FS token validity period is too short.The AD FS 2.0 token validity period is set to less than five minutes.2707378During an attempt to verify web application logon to AD FS, the tool unexpectedly received a Username/Password logon page from the federation server.An FBA authentication page was encountered when you connect to the AD FS 2.0 Federation service, and IWA experience was expected.2707342Test-009: Verify rich client application logon to Office 365 by using a token that is issued by AD FSTest-010: Verify web application logon to Office 365 by using a token that is issued by AD FSLog data: Common cause of failure sourcesCause / DescriptionArticle referenceNo token was received from the Office 365 authentication system.The Windows Azure AD authentication system couldn't process the AD FS 2.0 SAML token and couldn't issue a cloud-based identity response.2707341What it means when MOSDAL indicates no errors but SSO problems persistCertain aspects of Office 365 client computer preparedness are emulated by the diagnostic routine. Because they are emulated by the test, the output won't fail in areas where these aspects are the cause of SSO issues. Therefore, in areas where the AD FS 2.0 diagnostic succeeds completely and where the SSO issue remains, the problem is probably related to one of the following:The AD FS 2.0 Federation Service name may not be added to the Local intranet security zone in Internet Explorer.If a

User frustration and high bounce rates. A/B testing different ad formats and placements can help publishers find the sweet spot that keeps users engaged while still driving ad revenue.4. market Trends adaptation: Staying abreast of market trends and adapting inventory accordingly is crucial. For instance, the rise of mobile browsing has led publishers to prioritize mobile-friendly ad formats, such as vertical video ads that cater to the dimensions of smartphone screens.5. Regulatory Compliance: With increasing scrutiny on data privacy, adhering to regulations like GDPR and CCPA is a non-negotiable aspect of ad inventory management. Publishers must ensure that their ad placements comply with these laws to avoid hefty fines and maintain consumer trust.Achieving success in ad inventory management is a multifaceted endeavor that requires a blend of strategic planning, technological prowess, and a keen understanding of market dynamics. It is an ongoing process of refinement and adaptation, where the ultimate goal is to create a win-win scenario for publishers, advertisers, and users alike. By embracing these principles, stakeholders in the digital advertising ecosystem can look forward to a future where ad inventory management is not just a means to an end, but a driver of innovation and growth in the industry.Achieving Success in Ad Inventory Management - Ad placements: Ad Inventory Management: Streamlining Success with Ad Inventory Management