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Case StudiesWEMADE Case studyWEMADE Case studyDeep Learning Boosts Revenue and Outperforms Other DSPsMedieval fantasy game uses ultra-modern technology to boost revenues.ClientIndustryMobile Gaming2-3xROAS above monthly target40%Lower re-engagement cost vs. goal1 monthRe-engagement activation after game launchIntroductionAbout the clientWemade, established in 2000, is one of South Korea’s premier game companies, currently exhibiting a strong presence in the global market. Their flagship title, ‘Night Crows,’ is an Unreal Engine 5 MMORPG developed in collaboration with the ‘MADNGINE’ developer. It ranks within the top 10 revenue-generating titles in Google Play. Set in a realistic medieval fantasy world, ‘Night Crows’ allows players to participate in large-scale battles, including field combat and aerial warfare.What they say about us"RTB House proved to be the most effective retargeting DSP, delivering excellent results during the game marketing collaboration with Wemade. Their ability to swiftly achieve goals through diverse segment configurations and optimal performance makes RTB House a crucial partner for retargeting campaigns."Night Crows UA MarketerWEMADEDESCRIPTIONThe challengeThe campaign’s goal was to bring back valuable lapsed players, thereby growing game traffic and boosting profitability.The first challenge was configuring the campaign setup and KPIs to reflectthe client’s goals. Key success metrics for the campaign included cost perre-engagement (CPA) and return on ad spend (ROAS).RTB House was also challenged to deliver strong results, bring back lapsed users only one month after the game’s official launch, and address the client’s targeting needs by focusing only on South Korean users.storyThe solutionThanks to flexible bidder calibration capabilities, RTB House aimed to address these challenges through various segment configurations.The eagerness of Wemade to test different audiences—combined with the Deep Learning engine—was the key to outperforming the campaign goals and becoming their top DSP. The audiences prepared by Wemade indicated the general segmentation directions. At the same time, the Deep Learning-powered technology was able to provide a unique evaluation of each impression and, based on these results, constantly adjust and improve performance.SuccessThe resultWith the various approaches to user segmentations for each campaign, RTB House was able to over-achieve on the ROAS target faster than other retargeting DSPs in the Korean market throughout the campaign period. Due to its success and stable performance, the Wemade team decided to extend the campaign beyond their original plan. RTB House has become an indispensable retargeting partner for Wemade’s marketing activities and supports them in achieving continuous success.GAMING CASE STUDIESInspiration from your industryCheck out active RTB House ad campaigns that are super-charging results for

With spam and ad fraud. And what did Google do to combat this? They launched the Panda update, which still affects how sites are ranked by reducing ranking for low-quality sites.Google was not the only player during this time working through the bumps and bruises of digital advertising; however, their journey indicates that no company had a linear line to what we know today as programmatic. And it only grows more complex.The Birth of Real-Time BiddingThe next decade of programmatic advertising history (the 2010s) cannot be easily outlined linearly. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). RTB allowed for the first big wave of programmatic advertising, and the process is as follows:A visitor lands on a page, and the publisher sends a bid request to the ad exchange.The ad exchange makes the user’s profile available to all bidders.The advertiser’s bids are automatically sent to the exchange by the bidding algorithm.The highest bid wins the impression.The high bidders’ creative is served, and the page is rendered.This entire process happens within one-tenth of a second. This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. And the seed was planted. Gone were the days of digital display ads simply used for reach; now, there was an era of relevance.But to be clear, because RTB gave people the first real glimpse into the world of programmatic, many people believe that this is the only way to purchase ads programmatically. However, programmatic digital advertising has grown much beyond the 2010-era. Check out our explainer to find out everything you need to know.The Importance of an Effective Programmatic PartnerRealistically, you could launch a programmatic campaign, and go about your day, week, or however

Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it is and how it can help? Writing exclusively for ExchangeWire, Andrew Buckman (pictured below), MD EMEA, OpenX, takes it back to basics, explaining how and why real-time guaranteed releases publishers from the programmatic trade-off.Compromise may be “the shared hypotenuse of the Conjoined Triangles of Success,” according to Silicon Valley’s Jack Barker; but it’s no longer something publishers need to settle for when choosing their programmatic trading channel. Until now, selecting a programmatic selling method inevitably involved a certain degree of compromise for publishers, where opting for one approach meant missing out on the benefits of another. If publishers wanted guaranteed terms, the leading option was automated guaranteed — secure, but lengthy and complicated. Publishers seeking efficiency had to choose between the scale of open exchanges and the exclusivity of private marketplaces, neither of which provide volume certainty. Now, the emergence of a new programmatic channel, real-time guaranteed (RTG) eliminates the need for a trade-off.RTG is designed to release publishers from the automation conundrum by combining the security of guaranteed direct deals with the transparency and efficiency of real-time bidding (RTB). So, what is RTG, what programmatic challenges will it overcome for publishers, and does it have benefits for advertisers too?Real-time guaranteed explained Over the past decade, the digital advertising landscape has developed in line with the growth in programmatic ad spend. The technology advanced from RTB-driven ad exchanges to an extensive array of buying and selling options, like private marketplaces and automated guaranteed. RTG is the latest development in the ecosystem, providing a solution to the shortcomings of early programmatic

Identification: analyzing web traffic data helps in identifying peak hours when potential customers are most active online. For instance, a B2B service might find higher engagement during weekday work hours, while a B2C retailer might see spikes in the evening or on weekends.2. consumer Behavior analysis: data on consumer behavior, such as time spent on pages and interaction with previous ads, can inform the best times to display new ads. For example, a streaming service may target ads for a new show around the time when viewers typically finish watching a series.3. Geographical Timing: Considering the time zones and cultural habits of different regions is crucial. A global campaign might schedule ads to appear during lunch hours across various time zones, tapping into the increased online activity during breaks.4. Seasonal Trends: Data from past campaigns can reveal seasonal trends in consumer behavior. Retailers often leverage this to time their ads around holidays or shopping seasons, like placing ads for winter apparel as temperatures begin to drop.5. Competitor Ad Schedules: Monitoring competitors' ad schedules can provide insights into industry-standard timings and help identify gaps or opportunities for better ad placement.6. A/B Testing: Running ads at different times and analyzing performance data allows for fine-tuning ad schedules. A company might test ads in the early morning versus late at night to determine which yields a lower CPC.7. real-time bidding (RTB) and Automation: Utilizing RTB platforms enables advertisers to automate ad placements based on real-time data, ensuring ads are served at optimal times without constant manual oversight.8. Integration with Promotions: Coordinating ad schedules with online or in-store promotions can amplify the impact. For example, timing ads to run just before a major sale can increase anticipation and customer turnout.9. event-Driven scheduling: Aligning ad schedules with events, such as sports games or TV show