Facebook manager

Updated December 05, 2024 15:46 CallRail's Facebook integration allows you to track the calls, texts, and form submissions that came from your Facebook ads. Use this data to prove the ROI of your services, refine your social media marketing, and help people connect with your business or your clients.Getting startedTo use this integration, you must be an administrator of both a Facebook Business Manager account and a Facebook ad account.The below instructions cover detailed setup information for this integration using your Facebook Pixel. For information on how Facebook attributes and displays your customer interactions, please see this article.Verify your Facebook permissionsFirst, you'll need to verify that the following items are present.The Facebook account you log in with must have Manage-level access to both the Facebook Ad Account and Pixel. You can confirm this on the People tab in Facebook Ads.The Pixel your events will report to must be connected to your Facebook Ad Account. You can confirm this on the Connected Assets tab within the Datasets tab..You must be an Administrator on the Business Manager account used for this integration. This Business Manager account must have the Facebook Ad Account at least shared with it (ownership is not necessary). You can confirm this on the People tab in the Business Manager settings (as seen in Step 1).For more information on Facebook Business Manager settings, see Facebook's help article.Activate the integration in CallRailSelect Settings icon on the left navigation bar.Choose the company you’d like to integrate with Facebook.Select Integrations at the

Top of the page. Choose Facebook from the list of integrations.Select Log in with Facebook and follow the login instructions.When you return to the integration page, select the Facebook Business Manager Account and Facebook Ad Account you'd like to use.By default, your integration settings will be set to Pixel Setup. Do not alter this if you intend to continue using these instructions.If you see the alert shown below, use the link to accept the terms and proceed with setup.Select the Pixel your events will be sent to, and then select which events will be sent to Facebook.Select Activate to complete setup.Viewing CallRail data in FacebookCallRail sends Facebook information about each call, text message, and form submission that comes into your business. You'll need to verify your CallRail events in Facebook before you can use them.Verifying CallRail eventsLog in to your Facebook Business manager account and navigate to Meta Events Manager.Select on the Verify your custom website event(s) alert and then select Verify.You'll see a screen with information about the event(s).Select Verify for each website events that you recognize and want to send.Don’t select Verify if you don’t recognize the event.Viewing your CallRail events in FacebookOnce you've verified your events, you can use the following instructions to access your CallRail data in your Facebook Business Manager account.At the top of the page, select More Tools.Select Events Manager from the drop-down menu.Choose the Pixel used in the integration from the Data Sources menu to the side.View your Event Manager screen for results.

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A US business address, a federal tax identification number, and individual identity information (such as a driver’s license or passport) to verify your business.4. Connect your Facebook pageAt this point, you can connect an existing Facebook page and business account to your Facebook shop, or create new ones.5. Select your catalogYour catalog is essentially the container for information about products you advertise or sell. If you already have a product catalog on Facebook for advertising products, you can use it for your Facebook shop. If you don’t have a catalog, Facebook will automatically create an empty folder that you can add items to later.6. Finish setupReview your shop details, confirm everything is correct, and agree to Facebook’s seller agreement. You now have a Facebook shop that you can customize with your brand colors.You can also add products to your catalog, choose which appear in your shop, and create collections to feature. When you’re ready, publish your shop. It will go live once Facebook has reviewed and approved it.How to manage your Facebook shop with an ecommerce platformUse the Facebook & Instagram app for ShopifySync a partner platform during setupImport items to Commerce Manager after setupMany ecommerce platforms, including Shopify, integrate with Meta (Facebook’s parent company), allowing you to easily import and sync your product catalog. There are three main ways to do this:1. Use the Facebook & Instagram app for ShopifyIf you use Shopify, you can easily create a Facebook shop. In the Shopify App Store, download the Facebook & Instagram app. From there, manageFacebook Shops orders directly from your Shopify admin account.2. Sync a partner platform during setupIf you have an ecommerce site with a popular ecommerce platform and don’t yet have a Facebook shop, Facebook allows you to integrate your existing product catalog during setup.On the create your shop page, select “Sync a partner platform” from the menu on the right-hand side. Facebook then redirects you to set up your shop through the partner ecommerce platform.3. Import items to Commerce Manager after setupIf you didn’t connect your ecommerce platform to your Facebook shop during setup, you can still do so. Connecting a partner ecommerce platform allows you to easily import an existing catalog.Some of the ecommerce platforms that allow you to import products to Commerce Manager include those listed below. Follow these links to learn how to connect your shop to each platform:ShopifyadMixtBigCommerceCedCommerceChannelAdvisorCommerceHubDataCaciquesEcwidFeedonomicsGoDaddy(US only)MagentoOpenCartQuipShift4ShopWixWooCommerceOnce you’ve connected your ecommerce platform account to your Facebook shop, you can manage your catalog directly from the partner platform. Changes will sync automatically with Facebook. To see the latest syncs, you can go to Commerce Manager > Catalog > Data sources.Facebook recommends not changing your catalog directly in Commerce Manager once you’ve set up a partner integration.How to create a Facebook shop FAQHow can I create an effective Facebook shop?Creating an effective Facebook shop involves setting up a business page and connecting your product catalog. Ensure your shop displays high-quality images and engaging descriptions. Consider using Facebook ads to drive traffic to your