DialogTech
Author: s | 2025-04-24
476 Followers, 520 Following, 406 Posts - DialogTech (@dialogtech) on Instagram: DialogTech is now Invoca: the conversation intelligence platform for B2C revenue teams. DialogTech (@dialogtech) Instagram photos and videos
DialogTech (@dialogtech) Instagram photos and videos
DialogTech, the world’s leading provider of marketing analytics for inbound calls, today announced that Chief Operating Officer Doug Kofoid has been appointed Chief Executive Officer. Kofoid’s appointment follows founder Irv Shapiro’s decision to transition from CEO to Executive Chairman. The move comes at a time of accelerated growth for DialogTech, which analyzes more than 60 million minutes of voice conversations each month for businesses that rely on inbound calls to drive growth.“I handpicked Doug for the COO role 13 months ago with this very promotion in mind,” said Shapiro. “To continue our exceptional growth, having an expert in martech/adtech at the helm of the organization is imperative. And that’s what we get with Doug. He shares my vision to provide the world’s biggest companies with the data and insights they need to convert inbound calls into revenue, while improving the entire customer experience. Today, DialogTech serves more Fortune 50 clients than any company in our space, and Doug is a critical part of that success.”In its first 10 years, DialogTech pioneered the science of call attribution, conversation analytics and caller experience optimization, becoming the leading provider in the industry. Thousands of the world’s most recognized brands offering urgent or considered purchases – emergency services such as health care or pest control, high-cost products such as cars or cruises and high-consideration purchases such as financial or elderly care services – use DialogTech to optimize their marketing to generate more qualified calls and improve the quality of those customer interactions.Kofoid joined DialogTech as COO in 2017 from Publicis Groupe, where he was President of Global Solutions, responsible for strategy, innovation and development of digital marketing product portfolio, including the data and technology operations. Prior to Publicis, he was Director of Search Operations for Google/DoubleClick. He has over 20 years of executive experience in digital marketing.“I am as humbled by this elevation as I am excited,” said Kofoid. “Irv pioneered an entirely new martech discipline when he launched DialogTech to deliver call analytics. By recognizing the insights that marketers could capture and leverage from customer conversations, he changed the game for companies who grow revenue by creating a better, more personalized experience. We are looking at our best year on record in 2018, and I’m thrilled to build on the momentum that Irv and the incredible DialogTech team have achieved.”As Executive Chairman at DialogTech, Shapiro will continue to help shape the strategic direction
DialogTech - The real power of DialogTech’s call tracking
Unlock stock picks and a broker-level newsfeed that powers Wall Street. CHICAGO, IL--(Marketwired - Sep 16, 2016) - DialogTech, the leading provider of call attribution for data-driven marketers, today announced that it has been recognized as a Leader, the highest ranking possible, for the third consecutive time in G2 Crowd's Grid(SM) report for call tracking software. DialogTech received impressive scores in customer satisfaction and ranked the highest in market presence out of all competitors, with 92% of DialogTech's customers giving the company an overall rating of 4 or 5 stars on G2 Crowd's platform. Earning the top ranking in market presence supports DialogTech's mission to be the best call attribution solution for large enterprises and digital agencies. With the explosion of smartphones, consumers are increasingly reaching out to major brands by visiting their websites and placing calls, and these businesses of scale require a call attribution provider with the capacity to handle enterprise websites and call volumes. DialogTech's recognition as a top leader in every G2 Crowd report to date helps demonstrate the company's success in building the industry's top call attribution and analytics platform. "Having our customers continue to endorse DialogTech on G2 Crowd as one of the best solutions in the industry reaffirms our dedication to their success. We are very grateful to those who have taken the time to review and recommend us," said Irv Shapiro, CEO of DialogTech. "Call conversions are a valuable metric for marketers who increasingly engage with customers via mobile devices. It's imperative for marketers to use a call attribution solution they can trust to meet their requirements, no matter how demanding or complex. We are overjoyed that so many of our customers have given us that stamp of approval." The popularity of smartphones and growth of mobile marketing has led to a growing surge in inbound sales calls to businesses. To be successful, marketers must now accurately attribute inbound calls to the correct marketing source and capture important data on the caller and the conversation to determine the true impact of their marketing activities. DialogTech's solution is the only one to successfullyDialogTech Status. Check if DialogTech is down or having
. 476 Followers, 520 Following, 406 Posts - DialogTech (@dialogtech) on Instagram: DialogTech is now Invoca: the conversation intelligence platform for B2C revenue teams. DialogTech (@dialogtech) Instagram photos and videosDialogTech Wavebox - Desktop App for multiple DialogTech
All Products › Contact Center Management › Ifbyphone Companies using Ifbyphone We have data on 241 companies that use Ifbyphone. The companies using Ifbyphone are most often found in United States and in the Marketing and Advertising industry. Ifbyphone is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Ifbyphone usage goes back as far as 9 years and 5 months. If you’re interested in the companies that use Ifbyphone, you may want to check out Voxify and Five9 as well. Who uses Ifbyphone? Some of the companies that use Ifbyphone include: Company Response Mine Interactive Website responsemine.com Country United States Revenue 10M-50M Company Size 50-200 Company General Dynamics Information Technology Website gdit.com Country United States Revenue >1000M Company Size >10000 Company Full Compass Systems Website fullcompass.com Country United States Revenue 10M-50M Company Size 50-200 Company DialogTech Website dialogtech.com Country United States Revenue 1M-10M Company Size 10-50 Company Optimum7.com Website optimum7.com Country United States Revenue 1M-10M Company Size 50-200 Target Ifbyphone customers to accomplish your sales and marketing goals. Customize Ifbyphone users by location, employees, revenue, industry, and more. We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Contact Center Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Contact Center Management category, Ifbyphone has a market share of about 0.3%. Other major and competing products in this category include: Ifbyphone Contact Center Management 241 Companies using Ifbyphone 241 Companies using Ifbyphone Contact Center Management What is Ifbyphone? DialogTech, the company formally known as Ifbyphone,is the leading call analytics and automation solution provider for agencies and the enterprise. DialogTech providesDialogtech / DialogTech: Call Tracking Analytics for Marketers
Call tracking helps with decision makingAttribute calls from marketing sourceUsing call content to improve targetingRoute callers based on their dataAnswer caller questions on your siteUse calls as coaching toolsShare data with your whole tech stackStudy after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search.One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones, and mobile searchers often call a business’s call center, store, dealership, branch, or other location to ask questions, book appointments, or place orders.Google says that mobile searchers are 39% more likely to call a business, while analyst firm BIA/Kelsey estimates that mobile searches will drive 61 billion calls to businesses this year — a 113% increase from 2014:Phone calls are an essential part of the customer journey for industries with complex, expensive, infrequent, or urgent purchases. Consumers prefer to call and speak to a real person, regardless of the device they use to research a product or service. For marketers in these industries, your ROI often hinges on your ability to drive high-intent callers to your locations and call centers:Call tracking helps you make better data-driven decisionsFor advertisers in those industries, it’s important to take the same data-driven strategies for offline calls as you do online clicks. Call tracking and analytics solutions like DialogTech can help. They make calls as measurable and optimizable as clicks, so you know what calls from each marketing source drive leads, opportunities, and revenue to your business and can make smarter optimizations to drive the best return — both online and over the phone.So what does a data-driven strategy for calls look like? Based on DialogTech’s experience with many of the world’s biggest brands for industries that want calls, here are six of the most common actions leading marketers take for the calls they generate to their business.1. Attribute calls from marketing source to sale to prove ROIFirst, you can use call tracking and analytics solutions to understand how your channels, campaigns, ads, search keywords, and pages on your website drive calls that convert, whether that’s to a sales opportunity, appointment, purchase, or other KPI. This enables you to link your marketing activities better and spend on business outcomes. You can prove your true ROI and more accurately forecast the results of future marketing initiatives.For example, Arbor Memorial, one of Canada’s largest cemetery and funeral service providers, uses DialogTech to attribute calls to their 150 business locations. That attribution data on callers is integrated with their CRM system, connecting calls from marketing to resulting sales. It enables Arbor Memorial to attribute 150% more revenue on average from their marketing spend than if they only attributed online conversions.2. Use what’s said on calls to improve audience targetingWhen consumers call, those conversations are a rich source of insights into that caller’s intent, urgency, product interest, preferences, and value toDialogtech : DialogTech: AI Call Tracking Analytics for
Your business. Some call tracking and analytics solutions use AI to analyze phone conversations at scale, enabling you to add each caller to the best search, Facebook, YouTube, display, and other audiences based on what happened during their call:For unconverted callers who are good leads, retarget them with a special offer for the product/service they called about across your digital channels and bid more for them on paid search.For callers who converted to customers, put them into the most relevant upsell or cross-sell ad campaigns. You might also decide to add them to lookalike campaigns to extend your reach and find new business resembling your best leads.You don’t want to waste budget retargeting a website visitor who already purchased over the phone — or who called looking for a job or soliciting your business. Add these callers to your exclusion lists so you don’t serve them ads that aren’t relevant.Building audiences from conversations is an effective strategy for Comfort Keepers, a leading senior care provider with 450 locations. When a prospect calls a Comfort Keepers location and converts to a customer, the marketing team adds that caller to lookalike campaigns. They can then find new quality audiences that resemble those good callers and target them with display ads encouraging the consumer to call Comfort Keepers. This strategy generates 16x the conversions than the next best targeting tactic:3. Route callers based on their data to provide better experiencesThe experience when someone calls should be as frictionless, relevant, and as personalized as the online experience. Studies show that 84% of callers would cease doing business with a company after a negative call.When consumers call, they expect to receive the right assistance right away. It’s important to connect them in conversation with your most appropriate agent or location immediately. Some call tracking and analytics solutions enable marketers to set up rules to dynamically route callers based on a wide range of criteria — including the campaign or webpage the person called from, their location, day/time of the call, and more:One dealer with 27 locations started using DialogTech’s analytics and routing and increased answer rates on service and parts calls by 50%. Their service department, which takes 1,000 calls daily, saw a 10% increase in monthly revenue from callers.In another example, a large retail brand uses the call channel to support its online store. If a consumer is shopping on the retailer’s site, begins the checkout process, but calls the retailer’s contact center before finalizing a purchase, the retailer uses DialogTech to route that caller directly to a live agent to assist. By bypassing the standard IVR and call queues, these callers receive the immediate assistance they need to complete the purchase.4. Answer caller questions on your site to increase visits and conversionsCalls provide marketers access to the questions that consumers have — in their own words — for each of your products and services at each stage of the customer journey. They reveal the answers your business gave to those questions and whetherDialogTech Developer Account Sign Up - DialogTech
And improve overall performance. Who uses Convirza? Convirza is utilized by a diverse range of businesses and organizations. Companies that use Convirza typically include those looking to optimize their marketing spend, improve customer service, and gain insights from phone interactions. The Convirza customers list encompasses various sectors, including retail, healthcare, automotive, real estate, and professional services. Organizations using Convirza often have a significant volume of incoming calls and want to leverage data analytics to enhance their operations and customer experience. Which companies use Convirza? While we don't have access to a comprehensive list of companies using Convirza, the platform is known to be employed by businesses across different industries and sizes. The Convirza client list includes both small local businesses and large corporations. Some companies may use Convirza for specific departments or campaigns, while others implement it across their entire organization. To get an accurate and up-to-date list of companies using Convirza, it's best to consult the official Convirza website or contact their sales team directly. What industries is Convirza most popular in? Convirza has gained popularity across various sectors, but it's particularly prevalent in industries that rely heavily on phone interactions with customers. The Convirza industry list typically includes: Healthcare: Medical practices and hospitals use it to track patient calls and improve appointment scheduling. Automotive: Car dealerships leverage Convirza to monitor lead quality and optimize their advertising. Real Estate: Agencies use it to track inquiries and measure the effectiveness of property listings. E-commerce and Retail: These businesses use Convirza to analyze customer support calls and improve service. Marketing Agencies: They utilize Convirza to demonstrate ROI to clients and optimize campaign performance. Financial Services: Banks and insurance companies use it to enhance customer interactions and compliance. This Convirza contact list of industries showcases its versatility and value across different business sectors. What are some popular alternatives to Convirza? While Convirza offers unique features, there are several alternatives in the call tracking and analytics market. Some popular options include: CallRail: Known for its user-friendly interface and integration capabilities. CallTrackingMetrics: Offers advanced call routing and international support. DialogTech: Provides AI-powered conversation analytics.. 476 Followers, 520 Following, 406 Posts - DialogTech (@dialogtech) on Instagram: DialogTech is now Invoca: the conversation intelligence platform for B2C revenue teams. DialogTech (@dialogtech) Instagram photos and videos
DialogTech Reviews: What Is It Like to Work At DialogTech?
It helped win or lose the customer. By optimizing post-click landing page or website content for the important questions callers ask — and the answers that won their business — you can show up for those search queries that have real buying intent and better convert the consumers on your post-click page:5. Use calls as coaching tools to improve call-to-sale conversion ratesDriving high-intent, high-value callers from search is only the first step. Your sales agents and locations still need to convert them for your ROI to increase. Marketers should analyze what happens on the calls they send to their call centers (and locations) to see why some convert and others don’t. Are underperforming agents struggling to explain a new product? Do your more successful agents use terms like “easy installation” or “money-back guarantee” to increase conversion rates?Call tracking and analytics solutions give marketers the answers. First, look at reports for each agent and location to see if callers are on hold too long, going to voicemail, or abandoning calls altogether.Is your IVR too complicated?Is the call center or location understaffed at key times?Are you sending callers to locations when they are closed?Next, use your call tracking and analytics solution to pull up a list of quality phone leads that did not convert to customers. Then pull up a list of ones that did convert. Share the recordings with locations and call center managers so they know what tactics are working best — and which avoid — and can train their staff to improve close rates.6. Share call tracking data with the rest of your tech stackYou should also pass your call tracking and analytics data into Instapage and other digital marketing tools like Google Ads, Facebook Ads Manager, Adobe Experience Cloud, Salesforce, and more. Together, this online and call data will give you a complete understanding of which strategies, channels, ads, and webpage variations drive the most valuable conversions – both online and over the phone. That way, you can make smarter optimizations to increase revenue and decrease cost per acquisition.One of North America’s largest pest control companies uses search advertising to generate service appointments. Besides attributing conversions made online through their website, the company also passes call conversion data from DialogTech into Marin and Google Ads. By optimizing for the search ads, keywords, and days/times driving the most online requests and calls that converted to customers, the company drove a 12% increase in revenue from paid search spend.To learn more about how to take a data-driven approach to calls from search, you can download The Search Marketer’s Playbook for Offline Conversions.Dialogtech : DialogTech: AI Call Tracking Analytics for Marketers
. 476 Followers, 520 Following, 406 Posts - DialogTech (@dialogtech) on Instagram: DialogTech is now Invoca: the conversation intelligence platform for B2C revenue teams. DialogTech (@dialogtech) Instagram photos and videos Dialogtech Logo › DialogTech (formerly Ifbyphone) provides a unique suite. Download Dialogtech logo in vector format (SVG)DialogTech Platform - Reporting API Status. Check if DialogTech
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DialogTech, the world’s leading provider of marketing analytics for inbound calls, today announced that Chief Operating Officer Doug Kofoid has been appointed Chief Executive Officer. Kofoid’s appointment follows founder Irv Shapiro’s decision to transition from CEO to Executive Chairman. The move comes at a time of accelerated growth for DialogTech, which analyzes more than 60 million minutes of voice conversations each month for businesses that rely on inbound calls to drive growth.“I handpicked Doug for the COO role 13 months ago with this very promotion in mind,” said Shapiro. “To continue our exceptional growth, having an expert in martech/adtech at the helm of the organization is imperative. And that’s what we get with Doug. He shares my vision to provide the world’s biggest companies with the data and insights they need to convert inbound calls into revenue, while improving the entire customer experience. Today, DialogTech serves more Fortune 50 clients than any company in our space, and Doug is a critical part of that success.”In its first 10 years, DialogTech pioneered the science of call attribution, conversation analytics and caller experience optimization, becoming the leading provider in the industry. Thousands of the world’s most recognized brands offering urgent or considered purchases – emergency services such as health care or pest control, high-cost products such as cars or cruises and high-consideration purchases such as financial or elderly care services – use DialogTech to optimize their marketing to generate more qualified calls and improve the quality of those customer interactions.Kofoid joined DialogTech as COO in 2017 from Publicis Groupe, where he was President of Global Solutions, responsible for strategy, innovation and development of digital marketing product portfolio, including the data and technology operations. Prior to Publicis, he was Director of Search Operations for Google/DoubleClick. He has over 20 years of executive experience in digital marketing.“I am as humbled by this elevation as I am excited,” said Kofoid. “Irv pioneered an entirely new martech discipline when he launched DialogTech to deliver call analytics. By recognizing the insights that marketers could capture and leverage from customer conversations, he changed the game for companies who grow revenue by creating a better, more personalized experience. We are looking at our best year on record in 2018, and I’m thrilled to build on the momentum that Irv and the incredible DialogTech team have achieved.”As Executive Chairman at DialogTech, Shapiro will continue to help shape the strategic direction
2025-03-29Unlock stock picks and a broker-level newsfeed that powers Wall Street. CHICAGO, IL--(Marketwired - Sep 16, 2016) - DialogTech, the leading provider of call attribution for data-driven marketers, today announced that it has been recognized as a Leader, the highest ranking possible, for the third consecutive time in G2 Crowd's Grid(SM) report for call tracking software. DialogTech received impressive scores in customer satisfaction and ranked the highest in market presence out of all competitors, with 92% of DialogTech's customers giving the company an overall rating of 4 or 5 stars on G2 Crowd's platform. Earning the top ranking in market presence supports DialogTech's mission to be the best call attribution solution for large enterprises and digital agencies. With the explosion of smartphones, consumers are increasingly reaching out to major brands by visiting their websites and placing calls, and these businesses of scale require a call attribution provider with the capacity to handle enterprise websites and call volumes. DialogTech's recognition as a top leader in every G2 Crowd report to date helps demonstrate the company's success in building the industry's top call attribution and analytics platform. "Having our customers continue to endorse DialogTech on G2 Crowd as one of the best solutions in the industry reaffirms our dedication to their success. We are very grateful to those who have taken the time to review and recommend us," said Irv Shapiro, CEO of DialogTech. "Call conversions are a valuable metric for marketers who increasingly engage with customers via mobile devices. It's imperative for marketers to use a call attribution solution they can trust to meet their requirements, no matter how demanding or complex. We are overjoyed that so many of our customers have given us that stamp of approval." The popularity of smartphones and growth of mobile marketing has led to a growing surge in inbound sales calls to businesses. To be successful, marketers must now accurately attribute inbound calls to the correct marketing source and capture important data on the caller and the conversation to determine the true impact of their marketing activities. DialogTech's solution is the only one to successfully
2025-03-26All Products › Contact Center Management › Ifbyphone Companies using Ifbyphone We have data on 241 companies that use Ifbyphone. The companies using Ifbyphone are most often found in United States and in the Marketing and Advertising industry. Ifbyphone is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Ifbyphone usage goes back as far as 9 years and 5 months. If you’re interested in the companies that use Ifbyphone, you may want to check out Voxify and Five9 as well. Who uses Ifbyphone? Some of the companies that use Ifbyphone include: Company Response Mine Interactive Website responsemine.com Country United States Revenue 10M-50M Company Size 50-200 Company General Dynamics Information Technology Website gdit.com Country United States Revenue >1000M Company Size >10000 Company Full Compass Systems Website fullcompass.com Country United States Revenue 10M-50M Company Size 50-200 Company DialogTech Website dialogtech.com Country United States Revenue 1M-10M Company Size 10-50 Company Optimum7.com Website optimum7.com Country United States Revenue 1M-10M Company Size 50-200 Target Ifbyphone customers to accomplish your sales and marketing goals. Customize Ifbyphone users by location, employees, revenue, industry, and more. We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Contact Center Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Contact Center Management category, Ifbyphone has a market share of about 0.3%. Other major and competing products in this category include: Ifbyphone Contact Center Management 241 Companies using Ifbyphone 241 Companies using Ifbyphone Contact Center Management What is Ifbyphone? DialogTech, the company formally known as Ifbyphone,is the leading call analytics and automation solution provider for agencies and the enterprise. DialogTech provides
2025-04-05Call tracking helps with decision makingAttribute calls from marketing sourceUsing call content to improve targetingRoute callers based on their dataAnswer caller questions on your siteUse calls as coaching toolsShare data with your whole tech stackStudy after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search.One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones, and mobile searchers often call a business’s call center, store, dealership, branch, or other location to ask questions, book appointments, or place orders.Google says that mobile searchers are 39% more likely to call a business, while analyst firm BIA/Kelsey estimates that mobile searches will drive 61 billion calls to businesses this year — a 113% increase from 2014:Phone calls are an essential part of the customer journey for industries with complex, expensive, infrequent, or urgent purchases. Consumers prefer to call and speak to a real person, regardless of the device they use to research a product or service. For marketers in these industries, your ROI often hinges on your ability to drive high-intent callers to your locations and call centers:Call tracking helps you make better data-driven decisionsFor advertisers in those industries, it’s important to take the same data-driven strategies for offline calls as you do online clicks. Call tracking and analytics solutions like DialogTech can help. They make calls as measurable and optimizable as clicks, so you know what calls from each marketing source drive leads, opportunities, and revenue to your business and can make smarter optimizations to drive the best return — both online and over the phone.So what does a data-driven strategy for calls look like? Based on DialogTech’s experience with many of the world’s biggest brands for industries that want calls, here are six of the most common actions leading marketers take for the calls they generate to their business.1. Attribute calls from marketing source to sale to prove ROIFirst, you can use call tracking and analytics solutions to understand how your channels, campaigns, ads, search keywords, and pages on your website drive calls that convert, whether that’s to a sales opportunity, appointment, purchase, or other KPI. This enables you to link your marketing activities better and spend on business outcomes. You can prove your true ROI and more accurately forecast the results of future marketing initiatives.For example, Arbor Memorial, one of Canada’s largest cemetery and funeral service providers, uses DialogTech to attribute calls to their 150 business locations. That attribution data on callers is integrated with their CRM system, connecting calls from marketing to resulting sales. It enables Arbor Memorial to attribute 150% more revenue on average from their marketing spend than if they only attributed online conversions.2. Use what’s said on calls to improve audience targetingWhen consumers call, those conversations are a rich source of insights into that caller’s intent, urgency, product interest, preferences, and value to
2025-04-11And improve overall performance. Who uses Convirza? Convirza is utilized by a diverse range of businesses and organizations. Companies that use Convirza typically include those looking to optimize their marketing spend, improve customer service, and gain insights from phone interactions. The Convirza customers list encompasses various sectors, including retail, healthcare, automotive, real estate, and professional services. Organizations using Convirza often have a significant volume of incoming calls and want to leverage data analytics to enhance their operations and customer experience. Which companies use Convirza? While we don't have access to a comprehensive list of companies using Convirza, the platform is known to be employed by businesses across different industries and sizes. The Convirza client list includes both small local businesses and large corporations. Some companies may use Convirza for specific departments or campaigns, while others implement it across their entire organization. To get an accurate and up-to-date list of companies using Convirza, it's best to consult the official Convirza website or contact their sales team directly. What industries is Convirza most popular in? Convirza has gained popularity across various sectors, but it's particularly prevalent in industries that rely heavily on phone interactions with customers. The Convirza industry list typically includes: Healthcare: Medical practices and hospitals use it to track patient calls and improve appointment scheduling. Automotive: Car dealerships leverage Convirza to monitor lead quality and optimize their advertising. Real Estate: Agencies use it to track inquiries and measure the effectiveness of property listings. E-commerce and Retail: These businesses use Convirza to analyze customer support calls and improve service. Marketing Agencies: They utilize Convirza to demonstrate ROI to clients and optimize campaign performance. Financial Services: Banks and insurance companies use it to enhance customer interactions and compliance. This Convirza contact list of industries showcases its versatility and value across different business sectors. What are some popular alternatives to Convirza? While Convirza offers unique features, there are several alternatives in the call tracking and analytics market. Some popular options include: CallRail: Known for its user-friendly interface and integration capabilities. CallTrackingMetrics: Offers advanced call routing and international support. DialogTech: Provides AI-powered conversation analytics.
2025-04-12It helped win or lose the customer. By optimizing post-click landing page or website content for the important questions callers ask — and the answers that won their business — you can show up for those search queries that have real buying intent and better convert the consumers on your post-click page:5. Use calls as coaching tools to improve call-to-sale conversion ratesDriving high-intent, high-value callers from search is only the first step. Your sales agents and locations still need to convert them for your ROI to increase. Marketers should analyze what happens on the calls they send to their call centers (and locations) to see why some convert and others don’t. Are underperforming agents struggling to explain a new product? Do your more successful agents use terms like “easy installation” or “money-back guarantee” to increase conversion rates?Call tracking and analytics solutions give marketers the answers. First, look at reports for each agent and location to see if callers are on hold too long, going to voicemail, or abandoning calls altogether.Is your IVR too complicated?Is the call center or location understaffed at key times?Are you sending callers to locations when they are closed?Next, use your call tracking and analytics solution to pull up a list of quality phone leads that did not convert to customers. Then pull up a list of ones that did convert. Share the recordings with locations and call center managers so they know what tactics are working best — and which avoid — and can train their staff to improve close rates.6. Share call tracking data with the rest of your tech stackYou should also pass your call tracking and analytics data into Instapage and other digital marketing tools like Google Ads, Facebook Ads Manager, Adobe Experience Cloud, Salesforce, and more. Together, this online and call data will give you a complete understanding of which strategies, channels, ads, and webpage variations drive the most valuable conversions – both online and over the phone. That way, you can make smarter optimizations to increase revenue and decrease cost per acquisition.One of North America’s largest pest control companies uses search advertising to generate service appointments. Besides attributing conversions made online through their website, the company also passes call conversion data from DialogTech into Marin and Google Ads. By optimizing for the search ads, keywords, and days/times driving the most online requests and calls that converted to customers, the company drove a 12% increase in revenue from paid search spend.To learn more about how to take a data-driven approach to calls from search, you can download The Search Marketer’s Playbook for Offline Conversions.
2025-04-09